Cleveland Real Estate Information - How to Market Successfully - Using Testimonials - www.cjharrington.com

Posted By:
CJ Harrington
Keller Williams Realty
www.cjharrington.com
cj@cjharrington.com
440.336.0612
2009
Don't be fooled, testimonials are not about bragging or tooting your own horn. If you share your successes with your client base and associates is an essential part of growing your business and your reputation within the community. A great way to do this is by utilizing testimonials in your marketing efforts. Not only do testimonials get attention, they also create a sense of confidence in the idea of doing business with you.
Here are a few simple steps for gathering positive feedback from your clients:
When clients thank you for completing a phenomenal deal, ask them to write a testimonial for you about their experience.
If they're too busy to write it themselves, write it for them. Then have them simply approve and sign it.
Always, make sure you secure their permission to use the testimonial in your marketing efforts.
Create a file with as wide a variety of testimonials to draw from as possible.
Remember, the biggest and best testimonials are not always the most persuasive when it comes to increasing business. Instead, find the right testimonial, one that your clients can strongly relate to. Good luck in real estate in the upcoming new years.
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