Why Keller Williams(4): Strongsville Real Estate

Posted By:
CJ Harrington
Keller Williams Realty
www.cjharrington.com
cjharrington.crs@gmail.com
440.336.0612

2008

Then & Now...
A Powerful Shift of Focus
•• The "Old" Dependent Model
The best analogy for this model is that of the Parent/Child. This is the Employer/Employee Model or Top Down Style of Real Estate. It is often characterized as US vs. THEM. It is low risk and low reward and broker focused rather than associate focused. Firms that utilize this model characteristically have lots of "stuff".
•• The "Transitional" Independent Model
The independent model is characterized as a landlord/tenant relationship. It is high risk and high reward with little or no management. Many top producers switched to this model in the middle 1980's with the development of 100% offices. One might think of this model as the "teenage" years of real estate.
•• THE NEW INTERDEPENDENT MODEL
Interdependence arrived with a genuine partnership between the agent and their company. The agent has an opportunity to truly hold their company accountable and the profits that are generated by the agents are shared with the agents that help the company grow. Mutual accountability then leads to a higher level of professionalism. This Model is KELLER WILLIAMS REALTY

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